As the demand for accelerated computing for AI use cases continues to grow exponentially there are many challenges presented to businesses and their developers in creating software solutions for long-term deployment at the edge. In this talk we’ll explore both the new platform portability challenges and the old-persisting performance challenges for customers, looking at this from Imagination’s perspective as a provider of flexible GPU IP. We’ll consider the role that The UXL Foundation / oneAPI can play in smoothing out the often bumpy “Functional to Performant to Optimal” AI/compute developer journey.